Challenges and opportunities of Digital Transformation in insurance
Digital Transformation is at the heart of insurers’ challenge to stay in the race. The regulatory context and the changes in customer behaviour have an impact on insurers activity as they need to be more flexible, to review the customer relationship management and to adapt their business models and offers.
The insurance sector is currently working on the integration of digital codes for internal reasons and to optimise processes. They also have to take into account digital distribution channels, multichannel and immediacy expectations and social media to bring their performances to the highest level.
Customer acquisition, loyalty, customer lifetime value, client satisfaction … how can insurers take advantage of the digitalisation to increase their activity performance?
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